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Items 1 - 6 of 6
How To Write A Donation Thank You Note Many times in life, we know we need to thank people for helping out, but can't find the right things to say... Details...
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Write Better Fundraising Letters by Making a Scene (Includes Examples) Successful fundraising letters are exciting to read. They take you to crack houses, battlefields, logging protests, prisons, floods and other places you will never set foot yourself. Effective donation request letters show you the organizations you support engaged on the front lines in the battle to right wrongs, correct injustices and make the world a better place. They put you in the thick of the action. And they usually do this by making a scene. Details...
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Fundraising Appeal Letters: Make Yours Novel Using Fiction Techniques. What would happen if the author of The Da Vinci Code wrote your next direct mail fundraising appeal letter?
Would your letter be boring? Predictable? Forgettable?
I’ll give the answer in a minute.
Your donors will no longer respond to lacklustre appeal letters. Today’s busy, distracted donors won’t donate to unexciting causes. Details...
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In Direct Mail Donation Request Letters, Ask, Ask, Ask Did you hear about the couple that won the Irish Sweepstakes?
The husband enters the kitchen one morning and kisses his wife. “Darling,” he announces, “we just won The Irish Sweepstakes, so we did. £5 million! But what are we going to do with all the begging letters?” Details...
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Donation Request Letters Need Suspense To Keep Donor Attention How would your next fundraising letter perform if Agatha Christie wrote it?
“Alan,” you’re whispering, “Agatha Christie is dead.”
“I know,” say I. “But I’m trying to make a point here. So bear with me.”
Agatha Christie is the world's best-known mystery writer and, apart from William Shakespeare, is the all-time best-selling author of any genre. Christie knew how to write novels that hooked readers right to the last page. The tool she used was suspense. Details...
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Donation Request Letters Need Strong Protagonist, Says Fundraising Company Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl, that captures the donor’s attention and makes the appeal human, moving and profitable.
The most memorable novels, movies and television shows feature strong protagonists. The protagonist in a drama or story is the leading actor, the principal character. Some examples: Details...
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