Sample Letter Asking for Donation Items 1 - 2 of 2 Fundraising: Using the Face-to-Face Ask to Get Big Bucks. Fundraising for a large campaign, like a capital or endowment campaign, usually involves asking for large amounts of money from a smaller group of donors. These big asks are important because of the size of the potential contributions and because of the limited amount of donors who can contribute. Failing to convert one ask can have significant consequences, thus it is important to use an ask technique likely to succeed. Face-to-face solicitation is that technique. Details... Premiums in Request Letters Asking for Donations: Examples, Samples of Pros and Cons. Q. What is a premium? A. In direct mail fundraising letters, a premium is an item offered to a donor, usually at no charge, to encourage the donor to make a donation. Q. What's the difference between front-end and back-end premiums? A. Premiums that are included in the mail package are called front-end premiums. Premiums that the donor must request are called back-end premiums. Details...